8
institution, a mobile network operator (MNO), or an e-commerce platform.
8
As discussed
later, many forms of e-money oered in Indonesia lack some important e-money features
that are available in many other countries, most importantly the cash-out feature.
9
Although
the main functionality of e-money is making payments, by allowing users to have a balance, it
also oers store-of-value services, albeit for limited amounts.
10
As in many other countries, e-money in Indonesia does not require a bank account and is
issued by both banks and nonbanks. However, unlike in other countries such as Kenya,
where mobile money has flourished using feature phones, in Indonesia, e-money providers
typically issue server-based e-money that requires a smartphone,
11
and the market continues
to move toward requiring these devices.
12
In Indonesia, the dramatic increase in transactions
relying on e-money was spurred by e-commerce, which established e-money as an integral
part of the big tech platform ecosystem.
13
One of the most prominent providers is GoJek,
a ride-hailing service, which established GoPay, an e-money that was initially intended to
let customers pay their drivers within the GoJek network.
14
In recent years, e-money has
continued to grow, particularly through nonbank providers.
8
Most recently, one of the largest chains of convenience stores in Indonesia, Indomaret, issued its own server-
based electronic money, called iSaku, that can be used for payments, transfers within the network, and purchases
at participating merchants.
9
A few other countries have similar restrictions on cash-out services. In India, for example, only providers with a
banking license can provide cash-out services.
10
Electronic money, as discussed in our analysis, includes both server-based and card-based e-money. Card-based
e-money is similar to a debit card, in which the value is stored in a chip that is embedded in the card. Users can
access their e-wallet by using the card. E-money issued by banks in Indonesia typically uses this technology and
requires agents to use EDC devices. Server-based e-money typically does not require a card; instead, users access
their e-wallet using a mobile phone. The value is stored, recorded, and managed centrally on the server of the
e-money provider. This type of e-money allows customers to transfer money through smartphone other Internet-
based applications.
11
Several attempts to develop MNO-based mobile money failed to take o. As discussed in the analysis, part of
the failure can be attributed to an uneven playing field in the regulations that puts MNOs at a disadvantage.
12
For example, when a consortium made up of state-owned banks and the state-owned MNO introduced its
own e-money called LinkAja in 2019, it chose to use server-based e-money that requires a smartphone to replace
the feature phone–based e-money previously issued. Before establishing LinkAja, each of the state-owned banks
had its own e-money, launched under the LKD program in 2014. The state-owned MNO, Telkomsel, oered the
mobile money called T-Cash. Indosat, the second-largest MNO in Indonesia, exited the mobile money market in
2017 after three years. The third-largest MNO, XL Axiata, shut down its mobile money, XL-Cash, in 2020. We
discuss the barriers faced by MNOs in entering the e-money market in Indonesia in Box 3. Except for the recent
market reentry of Indosat with a feature phone–based mobile money product called IMkas, no major e-money is
currently feature phone–based.
13
The development of e-money in Indonesia seems to follow the mobile financial service model of China,
whereby large tech platforms such as e-commerce companies set up their own payment systems to enable their
customers to pay for their services (Demirguc-Kunt et al. 2018). For example, the e-commerce giant Alibaba
provides its own payment system, Alipay, and customers in China use an Alipay smartphone app to access their
accounts. Customers in Indonesia use a GoJek app to access their GoPay accounts. In contrast, in Kenya, mobile
financial services are oered mainly by MNOs, and the accounts do not need to be linked to a bank account.
14
Over time, as GoJek expanded its business model, including food delivery and logistics, it began allowing GoPay
to be used for person-to-person and person-to-business transactions. GoPay has now transformed itself into a
significant electronic payment service that can be used to conduct transactions both within and outside the GoJek
ecosystem, including transactions with brick-and-mortar stores.